Itsu offers fresh, fast, Asian-inspired food focusing on health, with options like sushi, poké, noodle bowls, and soups, emphasizing steamed, not fried, dishes packed with protein, greens, wholegrains, and fiber, available in restaurants and grocery stores. They aim to make nutritious eating accessible and affordable, using quality, sustainable ingredients and preparing food to be protein-rich and often under 500 calories, incorporating elements like seaweed, miso, and edamame.
Core Principles & Food Style:
- Health-Focused: Serves nutritious, balanced meals, promoting health and happiness.
- Asian-Inspired: Menu draws from Japanese and other East Asian cuisines.
- Steamed, Not Fried: Prioritizes steaming to retain nutrients and reduce fat.
- Plant-Based & Protein-Rich: Features high protein, plant-based options with lots of fresh vegetables, seaweed, and seeds.
- Sushi & Poké: Salmon, prawn, chicken, and veggie options, often with brown rice.
- Hot Bowls & Soups: Katsu curry, teriyaki, miso soups, and coconut chicken soups.
- Sides: Edamame, gyoza, and simple baked sweet potatoes.
- Restaurants: In city locations, offering freshly made items.
- Grocery: Products found in UK, European, and other supermarket fridges, freezers, and shelves.